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Naturals<\/span><\/a><span>&nbsp;is transforming everyday wellness into fun, uplifting rituals.&nbsp;From fizzing bath soaks and glow butters to roll-ons, balms, and body and hair mists, each product delivers an instant sensory boost - complete with soft textures, mood-lifting scents, and gentle formulas designed to spark joy in real time.&nbsp;<\/span><\/p><p><img class=\"wrapImageCMS\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/article\/2026-06\/thanks-naturals-sleep--__-720x516-s.png\"><\/p><p><span>Every item also includes&nbsp;five affirmations,&nbsp;weaving gratitude into every routine and transforming “me time” into something we can look forward to every morning and night.<\/span><\/p><p><img class=\"wrapImageCMS\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/article\/2026-06\/thanks-naturals-2--__-720x516-s.png\"><\/p><p><span>Founded by <\/span><a href=\"https:\/\/www.instagram.com\/byharleysutton\/\"><span>Harley Sutton<\/span><\/a><span>, Thanks! Naturals focus their formulations on cold-pressed, Nevada sun-grown botanicals passed down through three generations of women in wellness which is another reason to celebrate!<\/span><\/p><div>&nbsp;<\/div>","Description":"Thanks! Naturals product lineup includes fizzing bath soaks and glow butters to roll-ons, balms, and body and hair mists, and each product delivers an instant sensory boost","Group":"Beauty","HasImage":true,"Highlights":null,"Id":"MSN2_1097586","ImageLarge":"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/article\/2026-06\/harley-sutton.jpg","IsArchived":false,"IsCanonical":true,"IsFeatured":false,"IsSponsored":false,"MobileUrl":"https:\/\/www.modernsalon.com\/1097586\/self-care-can-be-fun","NummberOfComments":0,"NummberOfViews":0,"PostDate":"\/Date(1781516543000)\/","SimilarResults":[],"SpecialTags":["Homepage Main"],"SubCategories":[],"SubTitle":null,"Tags":["self care"],"Thumbnail":"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/article\/2026-06\/harley-sutton.jpg","Title":"Self-Care Can Be Fun","Type":"Article","Url":"https:\/\/www.modernsalon.com\/1097586\/self-care-can-be-fun","Website":"modernsalon.com"},{"Advertiser":null,"Author":null,"AuthorFull":"Anne Moratto","Categories":["Career"],"Content":"<div><a href=\"https:\/\/www.modernsalon.com\/603793\/barber-rodrick-samuels-collection-showcases-diverse-textures\"><strong>Rodrick Samuels<\/strong><\/a> wears many hats in the beauty industry: educator, platform artist, <a href=\"https:\/\/www.hairlabdetroitbarberschool.com\/\">school owner<\/a>, mentor and industry advocate. In his new book, <a href=\"https:\/\/beautyalist.com\/rodrick-samuels-the-silent-work\"><i>The Silent Work<\/i><\/a>, he shines a light on the often-unseen efforts that support successful careers, schools and businesses.<strong> MODERN SALON<\/strong> sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.<\/div><div>&nbsp;<\/div><h2><strong>Practicing Radical Empathy<\/strong><\/h2><p><img class=\"wrapImageCMS\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/article\/2026-06\/rodrick-samuels-__-720x516-s.jpg\"><\/p><hr><h3><strong>MODERN SALON: Your new book is called <\/strong><i><strong>The Silent Work<\/strong><\/i><strong>. What does that title mean to you?<\/strong><\/h3><div><span><strong>Rodrick<\/strong><\/span><strong> Samuels:<\/strong>&nbsp;The idea for the book has been with me for years. <a href=\"https:\/\/www.modernsalon.com\/1094562\/lather-rinse-and-repeat-the-secret-to-clipper-care-and-maintenance\">My mentor, Ivan Zoot<\/a>, kept asking me, \"When are you going to write that book?\" Eventually I did, and I was honored to have him write the foreword.<\/div><div>&nbsp;<\/div><blockquote><div><i>The Silent Work<\/i>&nbsp;speaks to the people who often aren't seen when the hard work is happening. In education and throughout our industry—whether it's barbering, cosmetology, nails or esthetics—students often only see the outcomes. They don't see the long hours of preparation, maintaining standards, staying compliant with regulations, managing financial aid or all the work that happens behind the scenes.<\/div><\/blockquote><div>&nbsp;<\/div><div>I wanted to recognize school leaders, educators and platform artists who are doing that work every day and celebrate the contributions that keep our industry moving forward.<\/div><div>&nbsp;<\/div><section class=\"widget-see-also\"><div><p><a href=\"https:\/\/www.modernsalon.com\/1094668\/the-ones-we-lose-how-to-stop-student-attrition-in-barber-and-beauty-schools\">How to Stop Student Attrition in Barber and Beauty Schools<\/a><\/p><\/div><\/section><h3><img class=\"wrapImageCMS\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/article\/2026-06\/naha-rodrick-and-lauren-__-720x516-s.jpg\"><\/h3><h3><strong>MODERN SALON: As a school owner and educator, how are you designing a curriculum that reflects your values and prepares students for success?<\/strong><\/h3><div><strong>Samuels:<\/strong>&nbsp;My wife <a href=\"https:\/\/www.modernsalon.com\/622592\/should-you-specialize-hairstylists-who-have-and-have-not-weigh-in\"><strong>Lauren<\/strong><\/a>, who serves as our branch director, and I have spent countless hours creating something that feels different. We actually think of it less as a curriculum and more as content.<\/div><div>Today's students learn differently. Many schools focus primarily on helping students pass the licensing exam. We want to prepare them for a career in the personal appearance industry.<\/div><div>&nbsp;<\/div><blockquote><div>One example is our block system. Instead of spending the entire day in one class, students rotate every two hours, similar to a traditional school schedule. They get a new instructor, a new topic and a fresh learning experience throughout the day. It keeps them engaged, improves retention and exposes them to different teaching styles.<\/div><\/blockquote><div>&nbsp;<\/div><div>We've also expanded beyond technical skills. We brought in<strong> Eric Fisher's Prosper U<\/strong> business training program. We invite our tax preparer to teach students about taxes for entrepreneurs and independent contractors. We've brought in professionals to discuss health insurance, liability insurance and even estate planning.<\/div><div>&nbsp;<\/div><blockquote><div>We're trying to prepare students for what the real world actually looks like. If students are present and engaged, they're going to learn something valuable every day.<\/div><\/blockquote><div>&nbsp;<\/div><hr><h3><strong>MODERN SALON: You often talk about the importance of relationships and community. How do you help students create inclusive experiences for clients?<\/strong><\/h3><div><strong>Samuels:<\/strong>&nbsp;Everything we do at <a href=\"https:\/\/www.hairlabdetroitbarberschool.com\/\">Hair Lab <\/a>starts with excellence. Whether it's customer service or how we treat one another, we lead with excellence first.<\/div><div>&nbsp;<\/div><div>I'm teaching a class at America's Beauty Show called <strong>Radical Empathy<\/strong>, and I believe empathy is one of the most important skills we can teach. Particularly in barbering, there can sometimes be a lot of ego. But empathy and excellence are what build a loyal clientele—not just a customer base.<\/div><div>&nbsp;<\/div><div>Nobody is truly self-made. That's why I always mention people like Ivan Zoot, <a href=\"https:\/\/www.modernsalon.com\/1077861\/2022-naha-finalists-educator-of-the-year\">Eric Fisher<\/a>, my wife Lauren and others who have influenced my journey. Success comes from surrounding yourself with people who genuinely want to see you succeed.<\/div><blockquote><div>&nbsp;<\/div><div>People often think they're alone. They're usually not alone—they're just lonely because they haven't yet found their community. When you surround yourself with people who practice radical empathy, everyone grows together.<\/div><\/blockquote><section class=\"widget-see-also\"><div><p><a href=\"https:\/\/www.modernsalon.com\/625215\/stylists-we-have-the-power-to-create-change\">Stylists, We Have the Power to Create Change<\/a><\/p><\/div><\/section><p><img class=\"wrapImageCMS\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/article\/2026-06\/rodrick-5-__-720x516-s.jpg\"><\/p><h3><strong>MODERN SALON: What habits and mindsets should the next generation of beauty professionals develop now if they want long-term success?<\/strong><\/h3><div><strong>Samuels:<\/strong>&nbsp;The first thing is <a href=\"https:\/\/www.modernsalon.com\/1096751\/interstate-compacts-aim-to-expand-license-mobility-for-beauty-professionals\">licensure<\/a>. We have too many people performing services without proper licensing. A license exists to protect both professionals and the public. It's foundational to professionalism and trust.<\/div><div>&nbsp;<\/div><div>The second thing is building relationships. Talent alone isn't enough. I've seen many talented individuals whose careers stalled because they weren't connected to the right people or organizations.<\/div><div>&nbsp;<\/div><div>Get involved. Join organizations like the <a href=\"https:\/\/www.modernsalon.com\/1097525\/the-professional-beauty-association-announces-winners-of-the-37th-annual-north-a\"><strong>Professional Beauty Association<\/strong><\/a>. Participate in programs like<a href=\"https:\/\/www.modernsalon.com\/1096409\/professional-beauty-association-announces-beacon-class-of-2026\"> Beacon<\/a>. Build a professional network. Create opportunities for mentorship and growth.<\/div><div>&nbsp;<\/div><blockquote><div>As Eric Fisher often says, \"We're not in the hair business—we're in the people business.\" Trust is what builds a clientele, and professional involvement helps establish that trust.<\/div><\/blockquote><div>&nbsp;<\/div><hr><h3><strong>MODERN SALON: How has your involvement with the Professional Beauty Association's Beacon program influenced your perspective?<\/strong><\/h3><div><strong>Samuels:<\/strong>&nbsp;Beacon helped me see some of the gaps that still exist in our industry. The students who participate are hungry to learn and grow. They want education that goes beyond technical skills. Programs like Beacon help connect them to industry leaders, new ideas and opportunities they might not otherwise experience.<\/div><div>&nbsp;<\/div><div>The more connected students become to professional organizations, educational opportunities and industry resources, the more well-rounded they become as professionals.<\/div><div>&nbsp;<\/div><section class=\"widget-see-also\"><div><p><a href=\"https:\/\/www.modernsalon.com\/666326\/why-diversity-in-barber-and-beauty-schools-matter\">Why Diversity in Barber and Beauty Schools Is Important<\/a><\/p><\/div><\/section><div>&nbsp;<\/div><hr><h3><strong>MODERN SALON: Is there anything else you'd like beauty professionals to know about <\/strong><i><strong>The Silent Work<\/strong><\/i><strong>?<\/strong><\/h3><div><strong>Samuels:<\/strong>&nbsp;I want to encourage anyone interested in education, platform artistry or leadership in the beauty industry to read it. The book isn't just for educators. It's for anyone who wants to understand what it really takes to build a successful career. We often look at successful people and think they became overnight successes, but the truth is that success is built over years of consistent effort.<\/div><div>&nbsp;<\/div><div>Sometimes we need validation that the work we're doing matters. The work can become repetitive. It can become routine. My hope is that <i>The Silent Work<\/i>&nbsp;validates what educators, school owners, ambassadors and industry leaders are already doing while also providing practical insights for working with today's learners.<\/div><div>&nbsp;<\/div><blockquote><div>Success often comes from keeping your head down, staying focused and doing the work—especially the work nobody sees.<\/div><\/blockquote><div>&nbsp;<\/div><hr><div><strong>About the Book<\/strong><\/div><div><a href=\"https:\/\/beautyalist.com\/rodrick-samuels-the-silent-work\"><i>The Silent Work<\/i>&nbsp;<\/a>by <span>Rodrick<\/span> Samuels explores the behind-the-scenes efforts that drive success in beauty education and leadership. Through personal experiences and industry insights, Samuels highlights the importance of consistency, mentorship, empathy and service in building a meaningful career.<\/div>","Description":"MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.","Group":"Beauty","HasImage":true,"Highlights":null,"Id":"MSN2_1097581","ImageLarge":"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/article\/2026-06\/rodrick-5.jpg","IsArchived":false,"IsCanonical":true,"IsFeatured":false,"IsSponsored":false,"MobileUrl":"https:\/\/www.modernsalon.com\/1097581\/rodrick-samuels-on-the-silent-work-modern-beauty-education-and-why-empathy-wins","NummberOfComments":0,"NummberOfViews":0,"PostDate":"\/Date(1781258831000)\/","SimilarResults":[],"SpecialTags":["Homepage Main"],"SubCategories":[],"SubTitle":null,"Tags":["barbering education","Rodrick Samuels"],"Thumbnail":"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/article\/2026-06\/rodrick-5.jpg","Title":"Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins","Type":"Article","Url":"https:\/\/www.modernsalon.com\/1097581\/rodrick-samuels-on-the-silent-work-modern-beauty-education-and-why-empathy-wins","Website":"modernsalon.com"},{"Advertiser":null,"Author":null,"AuthorFull":null,"Categories":["Salon Management"],"Content":"<p><img class=\"wrapImageCMS\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-06\/amy-pal-sale-__-720x516-s.jpg\"><\/p><p>When I first decided to open Whip Salon ten years ago, I’ll be completely honest: I knew absolutely nothing about the beauty industry. I didn’t know the difference between a balayage and highlights, and I certainly didn't know how to manage a commission structure. I jumped in because I thought it would be creative, fun, and glamorous.&nbsp;<\/p><p>However, reality hit fast: running a successful salon requires master-level business acumen. I put my head down to study the industry inside and out by mastering metrics, marketing, team culture, and operations. Over the next decade, that dedication paid off. We scaled Whip Salon from a single location to a powerhouse regional brand, expanding to six locations across two states while maintaining a 4.9-star average rating based on thousands of client reviews.&nbsp;<\/p><p>Yet, the most rewarding part of that entire 10-year journey wasn’t just the growth. It was knowing when it was time for my next chapter and actually being financially and operationally ready to make the leap. Thanks to an incredible broker and a bulletproof preparation strategy, I recently finalized a 7-figure exit from Whip Salon.&nbsp;<\/p><p>Building a business that someone wants to buy requires foresight. Honestly, you simply cannot start planning your exit strategy too early. However, executing that strategy depends heavily on your sales team. Business brokers vary wildly in expertise, so it is critical to do your homework and select a professional who can actually deliver on your hard work.<\/p><p>Interestingly, I secured our dream exit by reverse-engineering our value without even realizing it. I had instinctively focused on the exact foundational pillars required to command top dollar. It wasn't until later, through the relationship I built with Michelle Seiler Tucker, a leading global Mergers and Acquisitions authority on buying and selling businesses, that I realized my personal approach perfectly mirrored her renowned business blueprint.&nbsp;<\/p><p>In her Wall Street Journal-, USA Today-, and Amazon-bestselling book, Exit Rich, Michelle outlines what she calls the “6 Ps.” The 6 Ps are a framework designed to future-proof a business and maximize its value. Her philosophy is a massive wake-up call for our industry: she teaches that a lack of profit isn't the primary disease in a struggling business; it is simply a symptom of a structural failure somewhere else in the machine.&nbsp;<\/p><p>The beauty of the 6 Ps is that it isn't just a last-minute checklist you run through right before putting your salon on the market. If you are reading this and worried that your business isn't quite where it needs to be yet, look at this framework as a powerful diagnostic tool. Whether you are in your first year of business, aiming to scale, or actively prepping for retirement, analyzing your business through these six pillars will show you exactly where your foundation is weak and how to fix it.&nbsp;<\/p><p>I’ve worked with traditional brokers before who talk a big game but completely lack the execution to back it up. Michelle Seiler Tucker and her team are a completely different breed. When they evaluated Whip Salon, they helped us optimize all 6 Ps, paving the way for a spectacular multi-million dollar exit in less than four months. I never imagined it could happen that fast. Once we went to market Whip Salon had 6 offers within 2 weeks! I’m breaking down these tips because every salon owner deserves a lucrative exit, and this framework is the exact blueprint to make it happen.&nbsp;<\/p><p>If you want to turn your salon into an asset rather than just a job, you need to master these six pillars:&nbsp;<\/p><h2><strong>The 6 Ps of a Highly Valuable Salon&nbsp;<\/strong><\/h2><p>To attract a serious buyer and demand top dollar, your salon must prove it can thrive without you. Here is the framework that changed everything for me:&nbsp;<\/p><h3>People (Team &amp; Culture)<\/h3><p>A salon where the owner does 80% of the hair is not a business; it’s a job. A truly valuable salon has a strong, loyal team and an empowering culture. Buyers look for high retention rates, a pipeline for recruiting new talent, and a leadership team that can run the day-to-day operations seamlessly in your absence.&nbsp;<\/p><p>Furthermore, you need to prove that your staff is thriving. Buyers want to see that your employees are earning well, so you must accurately reflect their earnings. Ensure you meticulously track and document team tips, ideally by routing them through credit card processing. This creates a transparent paper trail that proves your team is well compensated, stable, and highly incentivized to stay post-acquisition.&nbsp;<\/p><h3>Process (Systems &amp; Operations)&nbsp;<\/h3><p>Can your salon function if you go on vacation for a month? If the answer is no, your business is a liability, not an asset. To build real transferable value, you need documented, repeatable Standard Operating Procedures (SOPs) for every single moving part of the business.&nbsp;<\/p><p>Buyers are looking for a turnkey operation where a new owner can step in on day one without the wheels falling off. This means you must systematize front-desk operations (from how the phone is answered to the exact script for client check-outs), establish rigid inventory management protocols, and institutionalize daily opening and closing checklists. Furthermore, your operational processes should leverage modern technology to ensure that online booking, automated confirmations, and staff scheduling run like clockwork. When your processes are ironclad, you shift the business's reliance away from tribal knowledge and onto a scalable, predictable system.&nbsp;<\/p><h3>Proprietary (Brand &amp; Intellectual Property)&nbsp;<\/h3><p>Your brand is more than just a logo on a window; it’s a legal asset. A highly valuable salon has exclusive rights to its identity and its unique ways of doing business. Buyers pay a premium for \"moats\" which are things that prevent competitors from easily copying you. This means your salon’s name, logo, and any signature tagline must be officially trademarked.&nbsp;<\/p><p>Beyond trademarks, your \"proprietary\" value includes your database and your unique training methodologies. If you have a custom, documented associate training program that consistently turns assistants into high-earning stylists, that blueprint is proprietary intellectual property. Protect your brand early so a buyer knows they are purchasing a one-of-a-kind market leader, not just a generic storefront.&nbsp;<\/p><h3>Product (Retail &amp; Services)&nbsp;<\/h3><p>A diversified revenue stream adds massive value, but \"product\" extends far beyond the bottles on your shelves—it encompasses the entire execution of your Service Menu. A highly valuable salon doesn't just cut and color hair; it packages and optimizes its service offerings (such as Whip Salon’s signature blowouts, specialized color treatments, or extension services) to maximize the profitability of every single square foot and service chair.&nbsp;<\/p><p>Buyers want to see a curated, high-performing retail product mix—potentially even your own exclusive lines—working in perfect tandem with a high-margin service menu. True value is unlocked when you prove that your services naturally drive retail sales, and your retail options keep clients hooked on your services. This dual-threat revenue model creates incredibly \"sticky\" client relationships, elevates the average ticket price, and demonstrates to a buyer that you have maximized the earning potential of every square foot.&nbsp;<\/p><h3>Patrons (Loyal Clients &amp; Data)&nbsp;<\/h3><p>A buyer isn't just purchasing your chairs and shampoo bowls; they are purchasing your cash flow, which lives inside your client database. To command top dollar, you must prove that your client base belongs to the salon, not to you or any individual stylist. Buyers look for a highly diversified patron mix in which no single stylist holds more than 15%-20% of total revenue. If a top earner leaves, your business shouldn't collapse.<\/p><p>Furthermore, you need to show predictable, recurring behavior. Meticulously track metrics like your rebooking rate, new guest retention, and lifetime client value. Having a robust loyalty program or a membership\/subscription model makes your revenue highly predictable. When your data proves that hundreds of patrons automatically return every 4 to 6 weeks, a buyer will see your salon as a safe, lucrative investment.&nbsp;<\/p><h3>Profit (Financial Health)&nbsp;<\/h3><p>Clean books are non-negotiable, and this is where many owners make fatal mistakes. To land a 7-figure exit, you must resist the temptation to cut corners or engage in shady accounting practices to save a quick buck on taxes. <strong>A buyer cannot buy what you cannot prove.<\/strong>&nbsp;<\/p><p>If you want top dollar, you must run your business with total financial integrity. Charge your full prices, declare every single cent of your income, and ensure it is accurately reflected on your books. Most importantly, your Profit &amp; Loss (P&amp;L) statements<strong> must<\/strong> flawlessly match your tax returns. Any discrepancy here is a massive red flag that will kill a deal instantly during due diligence. Work with a specialized salon accountant early to ensure your financials are entirely transparent, compliant, and audit-ready.&nbsp;<\/p><h2><strong>Your Salon is Your Asset, Act Like It&nbsp;<\/strong><\/h2><p>Many salon owners pour their hearts, souls, and decades of life into their businesses, only to walk away with nothing but a garage full of old styling chairs when they burn out.&nbsp;<\/p><p>Don't let that be your story.&nbsp;<\/p><p>Whether you want to sell in two years or twenty, start planning your exit today. Build your systems, empower your people, clean up your financials, and look at your salon through the eyes of a future buyer. You’ve built something beautiful; now make sure you get paid what it’s truly worth.&nbsp;<\/p><p><i><span><strong>About the Author: <\/strong>Amy Pal is the Founder and Strategic Advisor of Whip Salon. After establishing the brand and cultivating its reputation for top-tier talent and hospitality over a successful 10-year run, she recently transitioned the business to new ownership. While she has never worked behind the chair, Amy’s unique perspective as a client shaped Whip Salon’s signature culture of education, teamwork, and positivity. Today, she continues to support the brand's long-term vision while leveraging her decade of experience to help other beauty entrepreneurs succeed. Through her new coaching and mentorship endeavor, <\/span><\/i><a href=\"https:\/\/url.us.m.mimecastprotect.com\/s\/-04XCn5Y0GsXr4qkS9fBcJhfIw?domain=yoursalonpal.com\"><i><span>Your Salon Pal<\/span><\/i><\/a><i><span>, Amy offers strategic guidance to salon owners looking to scale, streamline, or plan their own successful exit strategies.&nbsp;<\/span><\/i><\/p>","Description":"After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same. ","Group":"Beauty","HasImage":true,"Highlights":null,"Id":"STN2_1097578","ImageLarge":"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-06\/amy-pal-sale.jpg","IsArchived":false,"IsCanonical":true,"IsFeatured":false,"IsSponsored":false,"MobileUrl":"https:\/\/www.salontoday.com\/1097578\/built-to-sell-how-one-owner-turned-zero-salon-experience-into-a-multimillion-dol","NummberOfComments":0,"NummberOfViews":0,"PostDate":"\/Date(1781192006000)\/","SimilarResults":[],"SpecialTags":["Homepage Main"],"SubCategories":[],"SubTitle":null,"Tags":["Amy Pal","exit planning","exit strategy","Whip Salon"],"Thumbnail":"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-06\/amy-pal-sale.jpg","Title":"Built to Sell: How One Owner Turned Zero Salon Experience into a Multimillion-Dollar Exit","Type":"Article","Url":"https:\/\/www.salontoday.com\/1097578\/built-to-sell-how-one-owner-turned-zero-salon-experience-into-a-multimillion-dol","Website":"salontoday.com"},{"Advertiser":null,"Author":null,"AuthorFull":"Staff","Categories":["News"],"Content":"<p>&nbsp;<\/p><p><img class=\"wrapImageCMS\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-06\/teachers-__-720x516-s.jpg\"><\/p><p>For<a href=\"https:\/\/intercoiffure.com\/ica-initiatives\/educator-awards\/\"><strong> Intercoiffure America Canada<\/strong><\/a> (ICA), supporting the schools and teachers who shape future professionals is both a responsibility and an opportunity. While salon owners often focus on recruiting talent, we believe it's equally important to support the teachers who inspire, guide, and prepare students for successful careers.<\/p><p>Our industry is evolving rapidly, and strong connections between schools and salons have never been more important. Through our Honor Your Teacher initiative, ICA seeks to strengthen those connections while celebrating the individuals who make a lasting impact on the next generation.<\/p><p>Each year, currently enrolled students are invited to nominate a teacher who has influenced their education, confidence, and career aspirations. The program generates hundreds of heartfelt essays from students across North America, providing a powerful reminder of the profound role educators play in shaping lives and careers.<\/p><p>A panel of ICA judges reviews the submissions and selects five outstanding educators to receive an all-expenses-paid trip to Intercoiffure's Fall Atelier in New York City. Honorees are welcomed as special guests and recognized on stage before Intercoiffure members, industry leaders, and brand partners.<\/p><p>More than an award, Honor the Teacher is a celebration of excellence in education and a reflection of our belief that stronger partnerships between schools and salons create stronger careers for future professionals. By recognizing exceptional educators, we hope to elevate their contributions, encourage greater collaboration, and help ensure that students are fully informed about the opportunities that await them throughout our industry.<\/p><p>Nominations are due by June 15, 2026. <a href=\"https:\/\/intercoiffure.com\/ica-initiatives\/educator-awards\/\">Get yours in today!<\/a><\/p>","Description":"Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026. ","Group":"Beauty","HasImage":true,"Highlights":null,"Id":"STN2_1097576","ImageLarge":"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-06\/teachers.jpg","IsArchived":false,"IsCanonical":true,"IsFeatured":false,"IsSponsored":false,"MobileUrl":"https:\/\/www.salontoday.com\/1097576\/intercoiffure-america-canadas-2026-honor-your-teacher-iniative","NummberOfComments":0,"NummberOfViews":0,"PostDate":"\/Date(1781191105000)\/","SimilarResults":[],"SpecialTags":["Homepage Main"],"SubCategories":[],"SubTitle":null,"Tags":["cosmetology teachers","Intercoiffure America Canada"],"Thumbnail":"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-06\/teachers.jpg","Title":"Intercoiffure America Canada's 2026 Honor Your Teacher Initiative","Type":"Article","Url":"https:\/\/www.salontoday.com\/1097576\/intercoiffure-america-canadas-2026-honor-your-teacher-iniative","Website":"salontoday.com"},{"Advertiser":null,"Author":null,"AuthorFull":null,"Categories":["Salon Management"],"Content":"<p><img class=\"wrapImageCMS\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-06\/solar-panels-__-720x516-s.jpg\"><\/p><p><span>Energy costs are one of the most stubborn line items in any salon or spa budget. The color processing stations, steamers, dryers, and HVAC systems run nonstop from open to close. For many owners, electricity is one of the largest operating expenses, and it keeps climbing. Imagine if you could eliminate the expense and claim tax credits for doing so. Well, you can, thanks to the federal solar tax credit changes buried in the One Big Beautiful Bill Act.&nbsp;<\/span><\/p><p><span>Buried inside the One Big Beautiful Bill Act (“OBBBA”), signed into law on July 4, 2025, are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the <\/span><i><span><strong>Investment Tax Credit<\/strong><\/span><\/i><span> and the <\/span><i><span><strong>Production Tax Credit,<\/strong><\/span><\/i><span> are still available, but only if you move fast. A third, the <\/span><i><span><strong>Commercial Building Energy Efficiency Deduction<\/strong><\/span><\/i><span>, has a hard termination date that is closer than most people realize.<\/span><\/p><h2><span>I. Investment Tax Credit<\/span><\/h2><p><span>The <\/span><i><span><strong>Investment Tax Credit<\/strong><\/span><\/i><span> (ITC) provides businesses with a 30% credit against the cost of a qualifying solar installation. For a salon or spa owner who owns the building, or who is a tenant with a long-term lease and landlord cooperation, this is the most direct path to federal relief on the cost of going solar. The 30% base rate can increase depending on where the system is installed and whether domestic materials are used, meaning the effective credit for some projects can exceed 30%. The credit applies to the full cost of installing the system, including both equipment and labor.<\/span><\/p><p><span>The critical deadline is July 4, 2026. Wind and solar projects that do not begin construction by that date lose access to the ITC unless the system is placed in service by December 31, 2027. Projects that begin construction on time have a four-year window to be placed in service. One important wrinkle: IRS Notice 2025-42, issued in August 2025, significantly tightened the rules for what qualifies as “beginning construction.” The five-percent cost safe harbor has been eliminated for most solar projects, surviving only for smaller installations with a net output of 1.5 megawatts or less. For any larger system, the contractor must actually begin meaningful physical work on your specific installation. A signed contract and a deposit are not enough.<\/span><\/p><p><span>For salon and spa owners who lease rather than own their space, a power purchase agreement (PPA) or solar lease may still make sense. In those arrangements, the leasing company owns the panels and claims the ITC, but the savings are typically passed through to the customer as lower monthly payments. That path remains viable as long as the leasing company’s project meets the construction-start deadline, something worth confirming in writing before signing any agreement.<\/span><\/p><p><span>Battery storage paired with solar is worth noting separately. Standalone battery storage systems retain full ITC access through 2033, with phase-downs beginning in 2034 and running through 2036. For salons and spas that want energy resilience against outages as much as they want lower bills, a solar-plus-storage system may offer the best of both worlds under current law.<\/span><\/p><h2><span>II. The Production Tax Credit<\/span><\/h2><p><span>The <\/span><i><span><strong>Production Tax Credit<\/strong><\/span><\/i><span> (PTC) is less commonly used for smaller commercial installations but is the preferred structure for larger utility-scale projects. Rather than a one-time credit against the cost of a system, the PTC provides a per-kilowatt-hour credit for the electricity the facility actually generates over 10 years. The base rate for 2025 is approximately 0.3 cents per kilowatt-hour, rising to 1.5 cents per kilowatt-hour, as inflation-adjusted, for projects that meet prevailing wage and apprenticeship requirements, with bonus tax credits available on top of that. The ITC and PTC are generally used as alternatives rather than in combination, and for most salon and spa owners, the ITC will be the more practical choice. That said, salon owners who are part of a larger commercial real estate development or who are exploring shared solar arrangements should know the PTC remains on the table, subject to the same July 4, 2026, construction-start deadline and the same Notice 2025-42 beginning-of-construction rules.<\/span><\/p><p><img class=\"wrapImageCMS\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-06\/solar-roof-__-720x516-s.jpg\"><\/p><h2><span>III. The Commerical Building Energy Efficiency Deduction<\/span><\/h2><p><span>The <\/span><i><span><strong>Commercial Building Energy Efficiency Deduction<\/strong><\/span><\/i><span> (CBEEDD) is often overlooked in solar conversations. Still, it is directly relevant to any salon or spa owner who owns commercial property or is undertaking a significant build-out. The CBEEDD allows commercial building owners, and notably the architects, engineers, and contractors who design qualifying government and nonprofit buildings, to deduct the cost of energy-efficient upgrades to interior lighting, HVAC, hot water systems, and the building envelope. For projects placed in service during the 2025 tax year that meet prevailing wage and apprenticeship requirements, the deduction is up to $5.81 per square foot. For qualifying projects placed in service in 2026, the rate rises to $5.94 per square foot under IRS Revenue Procedure 2025-32. In a 3,000-square-foot salon, that is a potential deduction of more than $17,000 in a single year.<\/span><\/p><p><span>The OBBBA added a hard termination, where the CBEEDD will not apply to any property for which construction begins <\/span><i><span><strong>after June 30, 2026<\/strong><\/span><\/i><span>. That deadline is slightly earlier than the ITC and PTC construction-start window and deserves immediate attention from any owner planning a renovation or build-out. Critically, projects that begin construction by June 30 can still be placed in service later and remain eligible; the clock runs from when you break ground, not when you finish.<\/span><\/p><h2>IV. State Solar Incentives<\/h2><p><span>The federal pullback makes state programs more important than ever, and what is available may surprise you. Roughly ten states currently offer their own solar tax credits, separate from and stackable on top of federal incentives, and in a handful of cases, those state credits are generous enough that, when combined with sales tax exemptions, property tax exclusions, and performance-based payment programs, the total incentive package can rival or even exceed what the now-terminated federal residential credit once offered on its own. Beyond tax credits specifically, around fifteen states exempt solar equipment from sales tax entirely, and active Solar Renewable Energy Certificate markets in nearly a dozen states allow system owners to earn ongoing revenue based on the electricity their panels generate, turning a one-time capital expenditure into a longer-term income stream.<\/span><\/p><p><span>The range is wide. Some states have built robust, well-funded programs that will be around for years. Others offer little beyond what the federal government provides. Where your salon or spa sits on that map matters enormously to the financial case for going solar right now. Before signing any contract or accepting any installer's quote, it is worth a conversation with a tax professional who understands both the federal picture and your state's specific incentive stack, because in the right state, the numbers may still work out better than you expect.<\/span><\/p><h2><span>V. What This Means for your Business<\/span><\/h2><p><span>The federal government is not done with solar, but it has closed the era of open-ended incentives and replaced it with hard deadlines. For salon and spa owners, the practical message is straightforward. If you have been thinking about solar or an energy-efficient renovation, the window to lock in a construction start is measured in months, not years. The ITC and PTC deadline is July 4, 2026. The CBEEDD deadline is June 30, 2026. Neither offers a grace period.<\/span><\/p><p><span>Navigating these credits requires understanding not just the deadlines but how they interact with your ownership structure, your lease terms, state incentives, and the specific equipment your contractor is proposing.&nbsp;<\/span><a href=\"https:\/\/azarvandtaxlaw.com\/\"><span>Azarvand Tax Law<\/span><\/a><span> can help you assess which credits apply to your situation, what documentation you need to establish a qualifying construction start, and how to structure the transaction to maximize your benefit. Call or text us today at <strong>410-698-4005<\/strong>, or email us at <strong>info@azarvandtaxlaw.com<\/strong> for a complimentary 30-minute consultation.<\/span><\/p><p><strong>About the Author<\/strong><span>:<\/span><i> Tina Azarvand is a Tax Attorney and is the founder of Azarvand Tax Law. She assists businesses with preventing, defending, and resolving tax controversies with the IRS and local taxing authorities. In 2023 and 2024, she was selected to the SuperLawyers: Rising Stars list, a distinction that less than 2% of attorneys receive.&nbsp;<\/i><\/p>","Description":"Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.","Group":"Beauty","HasImage":true,"Highlights":null,"Id":"STN2_1097572","ImageLarge":"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-06\/solar-roof.jpg","IsArchived":false,"IsCanonical":true,"IsFeatured":false,"IsSponsored":false,"MobileUrl":"https:\/\/www.salontoday.com\/1097572\/shedding-light-on-solar-tax-credits-for-your-beauty-business","NummberOfComments":0,"NummberOfViews":0,"PostDate":"\/Date(1781174781000)\/","SimilarResults":[],"SpecialTags":["Homepage Main"],"SubCategories":[],"SubTitle":null,"Tags":["Azarvand Tax Law","tax credits","tax liability"],"Thumbnail":"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-06\/solar-roof.jpg","Title":"Shedding Light on Solar Tax Credits for Your Beauty Business","Type":"Article","Url":"https:\/\/www.salontoday.com\/1097572\/shedding-light-on-solar-tax-credits-for-your-beauty-business","Website":"salontoday.com"},{"Advertiser":null,"Author":null,"AuthorFull":"Staff","Categories":["News"],"Content":"<p><img class=\"wrapImageCMS\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-06\/cosmoprof-__-720x516-s.jpg\"><\/p><p>&nbsp;<\/p><p><a href=\"https:\/\/www.compusystems.com\/servlet\/ar?evt_uid=491&amp;utm_source=release&amp;utm_medium=publicrelations&amp;utm_campaign=lv26attend&amp;utm_content=preshow\"><strong>Cosmoprof North America Las Vegas<\/strong><\/a><strong> <\/strong>(CPNA), the leading B2B beauty trade show in the Americas, returns for its 23rd edition from July 13 - 15, 2026, at Mandalay Bay Convention Center. Recognized as the most important three days for beauty in North America, the event will once again bring together the full beauty ecosystem, from emerging brands to global leaders, across retail, supply chain, and innovation.<\/p><p><i>Cosmoprof is offering a 25% discount to MODERN SALON and SALON TODAY readers. Use the code <\/i><strong>26LVSALON<\/strong><i> when you <\/i><a href=\"https:\/\/www.compusystems.com\/servlet\/ar?evt_uid=491&amp;utm_source=release&amp;utm_medium=publicrelations&amp;utm_campaign=lv26attend&amp;utm_content=preshow\"><i>register<\/i><\/a><i>.&nbsp;<\/i><\/p><p>At a time when the beauty industry is evolving rapidly, with shifting consumer behavior, changing retail&nbsp;models, and global market dynamics reshaping how and where business gets done, CPNA offers a vital&nbsp;platform for connection, discovery, and actionable insights. In moments like this, showing up matters, and&nbsp;Cosmoprof North America Las Vegas is where the industry comes together to move forward.<\/p><p>The 2026 edition is expected to attract more than 1,000 exhibitors spanning skin care, makeup, fragrance,&nbsp;hair care, and nails, along with Cosmopack, the only event in the Americas dedicated to the entire beauty&nbsp;supply chain. From formulation and ingredients to packaging and finished products, CPNA remains&nbsp; unmatched in its comprehensive scope. This year will also place a strong focus on Korean beauty,&nbsp;highlighting one of the fastest-growing and most influential sectors in the global market.<\/p><p>Attendees will get a firsthand look at the trends and innovations driving growth across the industry, from K beauty and next-generation skincare to fragrance expansion and new supply chain solutions, all while&nbsp; connecting with key partners—brands, retailers, distributors, and suppliers. The curated programming is&nbsp; designed to deliver insights that can be immediately applied to navigate and grow in today’s competitive&nbsp;<br>landscape.<\/p><h2>Education Reimagined<\/h2><p>Education takes on a new level in 2026, with all CosmoTalks sessions happening directly on the show&nbsp; floor, making it easier than ever for attendees to access expert insights while staying immersed in the&nbsp;exhibition experience.<\/p><p>This year also celebrates the 10-year anniversary of the Entrepreneur Academy, a core program&nbsp;supporting emerging beauty founders. Building on its success, CPNA will introduce Entrepreneur Academy&nbsp;201, a new half-day, classroom-style intensive designed for brands that have already launched and are&nbsp;now focused on growth. The advanced program addresses the realities of scaling in today’s market,&nbsp;including expanding distribution, optimizing retail partnerships, strengthening operational infrastructure, and&nbsp;driving sustainable revenue. Through practical insights from industry leaders, operators, and experienced founders, the program provides attendees with the tools they need to build lasting, competitive brands in&nbsp;the U.S. beauty market.<\/p><h2>Buyer Meeting Expansion<\/h2><p>Following a successful debut in Miami, Buyer Meetings presented by Newbridge will expand to Las Vegas.&nbsp; This exclusive, opt-in program is designed to foster meaningful connections between select exhibitors and&nbsp; the industry’s most influential retailers and brands through curated, high-value onsite meetings, bridging&nbsp; innovation and opportunity.<\/p><p>With increased networking opportunities, curated buyer programs, and a renewed focus on the categories&nbsp;and partnerships shaping the future of beauty, CPNA continues to be the ultimate destination for business&nbsp;growth and industry connections.<\/p><p>Whether sourcing new products, discovering emerging brands, gaining strategic insights, or building critical&nbsp;partnerships, Cosmoprof North America Las Vegas is where the global beauty industry gathers, all in one&nbsp;place, at one time.<\/p><p><a href=\"https:\/\/www.compusystems.com\/servlet\/ar?evt_uid=491&amp;utm_source=release&amp;utm_medium=publicrelations&amp;utm_campaign=lv26attend&amp;utm_content=preshow\">Learn more and register for Cosmoprof North America Las Vegas.&nbsp;<\/a><\/p>","Description":"Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.","Group":"Beauty","HasImage":true,"Highlights":null,"Id":"STN2_1097569","ImageLarge":"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-06\/cosmoprof.jpg","IsArchived":false,"IsCanonical":true,"IsFeatured":false,"IsSponsored":false,"MobileUrl":"https:\/\/www.salontoday.com\/1097569\/cosmoprof-north-america-las-vegas-returns-for-its-23rd-edition","NummberOfComments":0,"NummberOfViews":0,"PostDate":"\/Date(1781173574000)\/","SimilarResults":[],"SpecialTags":["Homepage Main"],"SubCategories":[],"SubTitle":null,"Tags":["Cosmoprof North America","industry event coverage"],"Thumbnail":"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-06\/cosmoprof.jpg","Title":"Cosmoprof North America Las Vegas Returns for Its 23rd Edition","Type":"Article","Url":"https:\/\/www.salontoday.com\/1097569\/cosmoprof-north-america-las-vegas-returns-for-its-23rd-edition","Website":"salontoday.com"},{"Advertiser":null,"Author":null,"AuthorFull":"Staff","Categories":["Style"],"Content":"<p><img class=\"wrapImageCMS image-style-align-left image_resized\" style=\"aspect-ratio:710\/516;width:53.52%;\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/product\/2026-06\/mo_sculpting-cream-1_angle_v4_layered-cmyk-__-720x516-s.jpg\" width=\"710\" height=\"516\"><\/p><p><a href=\"https:\/\/moroccanoil.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Moroccanoil<\/strong><\/a>, the global leader in oil-infused beauty, announces the evolution of its styling portfolio with the introduction of <a href=\"https:\/\/www.moroccanoil.com\/products\/sculpting-pomade\" target=\"_blank\" rel=\"noopener\"><strong>Sculpting Pomade<\/strong><\/a>, a new high-performance styler designed to deliver structure, shine, and strong hold. The launch highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.<\/p><p>The debut of Sculpting Pomade completes Moroccanoil’s styling trio, joining newly repackaged versions of Texture Clay and Molding Cream to create a cohesive lineup designed to simplify styling selection based on finish and hold—from polished and sculpted to effortless and lived-in.<\/p><p><img class=\"wrapImageCMS image-style-align-left image_resized\" style=\"aspect-ratio:516\/516;width:43.26%;\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/product\/2026-06\/01-puck-trio-1x1-__-720x516-s.jpg\" width=\"516\" height=\"516\"><\/p><ul><li><strong>Sculpting Pomade<\/strong> – Strong hold and high shine for sleek, sculpted styles<\/li><li><strong>Texture Clay<\/strong> – Medium, workable hold with a matte finish<\/li><li><strong>Molding Cream<\/strong> – Flexible hold with natural definition and movement<\/li><\/ul><p>Together, the trio delivers precise, customizable styling, reinforcing Moroccanoil’s salon-quality heritage while meeting modern preferences and supporting its sustainability commitment with 50% post-consumer recycled packaging.<\/p><blockquote><p>“At Moroccanoil, styling has always been rooted in performance and artistry,” said <strong>Bridget Brager, Moroccanoil Global Ambassador<\/strong>. “What I love about Sculpting Pomade is how effortlessly it works for so many clients—whether I’m creating polished looks for men or sleek ponytails and up-dos for women. It gives control and shine without stiffness, making it an incredibly versatile tool for stylists and consumers to shape any look with confidence.”<\/p><\/blockquote><p>Moroccanoil Sculpting Pomade is a lightweight, water-based formula enriched with the brands signature nourishing argan oil that delivers strong, long-lasting hold with a sleek, high-shine finish. Designed for both classic and contemporary styles, it offers an optimal balance of control and flexibility, keeping hair in place all day without feeling stiff or greasy. In an independent consumer study:<\/p><ul><li>98% agreed it easily rinses out of hair<\/li><li>94% agreed it provides all-day hold<\/li><li>96% agreed it is residue-free on hair<\/li><\/ul><h2 class=\"widget-eye-title\">The Moroccanoil styling lineup of Sculpting Pomade, Texture Clay, and Molding Cream is available now at <a href=\"https:\/\/Moroccanoil.com\" target=\"_blank\" rel=\"noopener\">Moroccanoil.com<\/a>.<\/h2><section class=\"widget-see-also\"><div><p><a href=\"https:\/\/www.modernsalon.com\/1097091\/dazzle-with-shiny-haircolor\">Dazzle With Shiny Haircolor<\/a><\/p><\/div><\/section>","Description":"The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.","Group":"Beauty","HasImage":true,"Highlights":null,"Id":"MSN2_1097565","ImageLarge":"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/product\/2026-06\/01-puck-trio-1x1.jpg","IsArchived":false,"IsCanonical":true,"IsFeatured":false,"IsSponsored":false,"MobileUrl":"https:\/\/www.modernsalon.com\/1097565\/moroccanoil-introduces-sculpting-pomade-and-a-newly-unified-styling-trio","NummberOfComments":0,"NummberOfViews":0,"PostDate":"\/Date(1781083035000)\/","SimilarResults":[],"SpecialTags":["Homepage Main"],"SubCategories":[],"SubTitle":null,"Tags":["Moroccanoil","Styling products"],"Thumbnail":"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/product\/2026-06\/01-puck-trio-1x1.jpg","Title":"Moroccanoil Introduces Sculpting Pomade and a Newly Unified Styling Trio","Type":"Product","Url":"https:\/\/www.modernsalon.com\/1097565\/moroccanoil-introduces-sculpting-pomade-and-a-newly-unified-styling-trio","Website":"modernsalon.com"},{"Advertiser":null,"Author":null,"AuthorFull":"Staff","Categories":["Marketing & Advertising"],"Content":"<p><img class=\"wrapImageCMS\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-05\/social-media-content-__-720x516-s.png\"><\/p><p>Social media has become one of the most powerful tools for salons and spas, offering a direct way to showcase expertise, highlight transformations, and build community. Platforms like TikTok and Instagram make it easy to share tutorials, treatment demos, and before-and-after results.<\/p><p>However, with increased visibility comes a growing set of risks that many salon and spa owners underestimate. In an industry built on trust and personal care, even well-intentioned content can lead to real consequences if not handled thoughtfully.<\/p><p><i>The team at SASSI (Salon &amp; Spa Specialty Insurance) put together this list of watchouts before creating content.<\/i><\/p><h2>Privacy, Misrepresentation, and Content Ownership<\/h2><p>Client privacy is one of the most significant vulnerabilities for salon and spa owners. Every photo, video, or post features a real person who may have expectations around confidentiality. Even enthusiastic clients may prefer not to have their image or treatment details shared publicly. Privacy issues often happen unintentionally, such as when another client appears in the background or a conversation is captured on video.<\/p><p>Misrepresentation is another common challenge. Filters, editing tools, and overly optimistic claims can make results appear more dramatic than they truly are. Exaggerating benefits or implying guaranteed outcomes can erode trust and may attract attention from state licensing boards or advertising regulators.<\/p><p>Content ownership adds further complexity. Using copyrighted music, reposting images without permission, or sharing branded product photos without the proper rights can lead to takedowns, fines or legal action. Employee-generated content can also create issues if staff post client photos without consent or take content with them when leaving the business. These situations can quickly escalate into brand-reputation problems.<\/p><h2>Public Feedback, Influencer Compliance, and Cybersecurity<\/h2><p>Negative reviews and public complaints carry more weight than ever. How a business responds can either reinforce professionalism or worsen the issue. Influencer partnerships and gifted products require proper disclosure to comply with advertising guidelines, making transparency essential.<\/p><p>Cybersecurity threats are increasing across the beauty and wellness industry. Hacked accounts, impersonation, and fake promotions can damage credibility, result in lost bookings, and put clients’ information at risk. As social media becomes more integrated into daily operations, digital security must be a core part of your strategy.<\/p><h2>Protect You Salon or Spa Online<\/h2><p><a href=\"https:\/\/sassiagency.com\/solutions\/\">Professional liability insurance<\/a> helps protect your business against misleading claims related to potential social media risks. Cyber liability insurance covers risks such as hacked accounts, stolen client data, or digital impersonation. General liability insurance may assist if a client alleges emotional distress or physical harm related to social media content. Media liability coverage can protect your business if a post is challenged for copyright infringement or sharing content without proper consent.<\/p><p>With thoughtful policies, clear consent procedures, and the right insurance protections in place, salon and spa owners can confidently use social media while safeguarding their business and clients.<\/p><p><i>Kathy Lopez is the Account Manager for SASSI, the Salon and Spa Specialty Insurance program at Brownyard Group. She can be reached at <\/i><a href=\"mailto:klopez@brownyard.com\"><i>klopez@brownyard.com<\/i><\/a><i>.<\/i><\/p>","Description":"As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself. ","Group":"Beauty","HasImage":true,"Highlights":null,"Id":"STN2_1097331","ImageLarge":"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-05\/social-media-content.png","IsArchived":false,"IsCanonical":true,"IsFeatured":false,"IsSponsored":false,"MobileUrl":"https:\/\/www.salontoday.com\/1097331\/pretty-posts-real-risks-social-media-safety-for-salons-and-spas","NummberOfComments":0,"NummberOfViews":0,"PostDate":"\/Date(1781075340000)\/","SimilarResults":[],"SpecialTags":["Homepage Main"],"SubCategories":[],"SubTitle":null,"Tags":["insurance","professional liability","SASSI","social media marketing"],"Thumbnail":"https:\/\/beautyimages.bobitstudios.com\/upload\/salon-today\/content\/article\/2026-05\/social-media-content.png","Title":"Pretty Posts, Real Risks: Social Media Safety for Salons and Spas","Type":"Article","Url":"https:\/\/www.salontoday.com\/1097331\/pretty-posts-real-risks-social-media-safety-for-salons-and-spas","Website":"salontoday.com"},{"Advertiser":null,"Author":null,"AuthorFull":"Anne Moratto","Categories":["Career"],"Content":"<p><i><span>Editor's Note from ChatGPT: Hi, everyone. Chat here. Before we begin, a quick reassurance: I helped Anne organize this interview into article form, but the questions, insights, and perspective are still hers—and Scott's answers are his. Think of me as the transcriptionist who brought coffee and straightened up the notes afterward.<\/span><\/i><\/p><p><img class=\"wrapImageCMS\" src=\"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/article\/2026-06\/riverside-snapshot-1-__-720x516-s.jpeg\"><\/p><h2><span>Using AI for the Salon Pro<\/span><\/h2><p><span>As artificial intelligence becomes more common in marketing, beauty professionals are wrestling with a big question: <\/span><a href=\"https:\/\/www.modernsalon.com\/1086529\/using-ai-to-write-instagram-captions\"><span>Can AI help us create content <\/span><\/a><span>without making us sound like everyone else?<\/span><\/p><p><span><strong>Anne Moratto<\/strong> recently sat down with <\/span><a href=\"https:\/\/www.salonsos.ca\/\"><span><strong>digital marketing expert Scott Moon<\/strong><\/span><\/a><span> to talk about AI, brand voice, websites, social media, and <\/span><a href=\"https:\/\/www.modernsalon.com\/1087588\/a-i-for-creatives\"><span>how beauty professionals can use new technology<\/span><\/a><span> without losing what makes them unique.<\/span><\/p><h3><span>Q: One concern I have about AI-generated content is that everyone seems to be starting to sound the same. Are you seeing that, and can beauty professionals use AI without losing their unique voice?<\/span><\/h3><p><span><strong>Scott Moon:<\/strong> I absolutely see that. It comes back to the old \"garbage in, garbage out\" principle. If thousands of stylists are typing the same generic prompt into ChatGPT—something like, \"Write me a social media post about blonde balayage\"—they'll get very similar results.<\/span><\/p><blockquote><p><span>The mistake people make is treating AI like a vending machine instead of a personal assistant.<\/span><\/p><\/blockquote><p><span>If you hired a human assistant, you wouldn't expect them to show up on day one and perfectly represent your brand. You'd spend time teaching them about your culture, your audience, your communication style, and your business goals. AI works the same way.<\/span><\/p><p><span>You need to train it. Feed it information about your brand identity, your voice, your audience, and your goals. Give it examples of newsletters, social posts, emails, and content you've already created. The more context you provide, the more personalized the output becomes.<\/span><\/p><p><span>There's even an entire profession now called prompt engineering. The quality of what you get back depends heavily on how specific and detailed your instructions are.<\/span><\/p><blockquote><p><span>And don't be afraid to push back. If the AI gives you something generic, tell it so. Ask it to make the content more personal, more humorous, more conversational, or more aligned with your brand. The best results come from that back-and-forth collaboration.<\/span><\/p><\/blockquote><h3><span>Q: For years we've told salon owners and beauty professionals not to rely solely on social media platforms they don't own. Why is it still so important to diversify your digital presence?<\/span><\/h3><p><span><strong>SM:<\/strong> I completely agree with that advice.<\/span><\/p><p><span>At its core, marketing is about delivering a consistent message across multiple touchpoints. The challenge today is that consumers are harder to reach because they're consuming content in so many different places.<\/span><\/p><p><span>Thirty years ago, marketers focused on television, magazines, radio, direct mail, and billboards. Today, consumers might spend time on Instagram, Facebook, TikTok, LinkedIn, Pinterest, email, Google searches, websites, and more—all from the same phone.<\/span><\/p><blockquote><p><span>If you're relying on only one platform, you're limiting your opportunities to connect with people.<\/span><\/p><p><span>That's why I always come back to the website as the foundation of a marketing strategy. A website is the one platform you truly own. You control the design, the messaging, the customer experience, and how your brand is presented.<\/span><\/p><\/blockquote><p><span>Social platforms are important, but they can change overnight. We saw concerns around TikTok's future. We saw major changes when Elon Musk acquired Twitter. Platforms evolve, ownership changes, algorithms shift.<\/span><\/p><p><span>Your website remains the digital home base that belongs to you.<\/span><\/p><p><span>The goal isn't to abandon social media. It's to make sure your message is consistent across multiple channels while maintaining ownership of your most important digital asset.<\/span><\/p><h3><span>Q: For beauty professionals who are just starting to experiment with AI, do you have a favorite platform?<\/span><\/h3><p><span><strong>SM:<\/strong> The platform I use most is ChatGPT. It was one of the first tools I adopted, and I've spent years working with it.<\/span><\/p><p><span>That said, I encourage people to experiment.<\/span><\/p><p><span>Take the same project or prompt and run it through two or three different platforms. Compare the results. You'll quickly discover which tool works best for the type of task you're trying to accomplish.<\/span><\/p><p><span>Lately there's been a lot of attention on Claude from Anthropic. More and more people are talking about it, and I've been experimenting with it myself.<\/span><\/p><blockquote><p><span>I've also found that different tools have different strengths. For example, when it comes to research and finding information from the internet, Google's Gemini often performs very well because of its connection to Google's ecosystem.<\/span><\/p><\/blockquote><p><span>For writing tasks—emails, social captions, content creation—I still find ChatGPT to be particularly strong.<\/span><\/p><p><span>The best approach is to test a few options and determine which one delivers the results you prefer.<\/span><\/p><h3><span>Q: What's the biggest takeaway for beauty professionals who want to use AI effectively?<\/span><\/h3><p><span><strong>SM:<\/strong> Don't expect AI to do all the work for you.<\/span><\/p><p><span>The people getting the best results aren't using AI to replace their voice. They're using AI to amplify it.<\/span><\/p><p><span>The more effort you put into teaching AI who you are, what your business stands for, and how you communicate, the more useful it becomes.<\/span><\/p><blockquote><p><span>At the end of the day, your personality, experience, perspective, and expertise are still what make you different. AI can help you communicate those things more efficiently—but it can't create them for you.<\/span><\/p><\/blockquote><p>&nbsp;<\/p><h2 class=\"widget-eye-title\"><span>&nbsp;Want to unlock 10 ways to use Artificial Intelligence to save time and be more efficient in your salon? Check out this online training! <\/span><a href=\"https:\/\/www.salonsos.ca\/challenge-page\/ai-training-hair-salon\"><span>https:\/\/www.salonsos.ca\/challenge-page\/ai-training-hair-salon<\/span><\/a><br><a href=\"https:\/\/www.salonsos.ca\/\"><span>www.salonsos.ca<\/span><\/a><span>&nbsp;• 1-833-SALON-SOS (1-833-725-6676)<\/span><\/h2>","Description":"\"The mistake people make is treating AI like a vending machine instead of a personal assistant.\" Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic","Group":"Beauty","HasImage":true,"Highlights":null,"Id":"MSN2_1097559","ImageLarge":"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/article\/2026-06\/riverside-snapshot-1.jpeg","IsArchived":false,"IsCanonical":true,"IsFeatured":false,"IsSponsored":false,"MobileUrl":"https:\/\/www.modernsalon.com\/1097559\/ai-wont-replace-your-voiceunless-you-let-it","NummberOfComments":0,"NummberOfViews":0,"PostDate":"\/Date(1780508386000)\/","SimilarResults":[],"SpecialTags":[],"SubCategories":[],"SubTitle":null,"Tags":["AI"],"Thumbnail":"https:\/\/beautyimages.bobitstudios.com\/upload\/modern-salon\/content\/article\/2026-06\/riverside-snapshot-1.jpeg","Title":"AI Won't Replace Your Voice—Unless You Let It","Type":"Article","Url":"https:\/\/www.modernsalon.com\/1097559\/ai-wont-replace-your-voiceunless-you-let-it","Website":"modernsalon.com"},{"Advertiser":"Beautista","Author":null,"AuthorFull":null,"Categories":["Salon Management"],"Content":"<p>Every empty chair costs your salon an estimated $1,300 a week, but chasing applicants who disappear into a recruitment black hole costs you something just as valuable: your time. In this month’s data brief, BEAUTISTA examines the growing industry friction of candidate \"ghosting\" and why traditional phone follow-ups yield a dismal 3% callback rate. Today’s stylists live in DMs and text message threads—if your salon is still relying on cold calls and paper resumes, you are routing yourself away from the modern beauty workforce. This report provides an actionable blueprint to overhaul your communication framework, filter out unqualified applicants before they hit your schedule, and automate your follow-up process.<\/p>","Description":"Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.","Group":"Beauty","HasImage":true,"Highlights":null,"Id":"STN2_1097558","ImageLarge":"https:\/\/beautyimages.bobitstudios.com\/upload\/whitepapers\/beautista\/july2026\/why_40__of_stylists_skip_the_interviewand_the_dm_strategy_to_stop_it.jpg","IsArchived":false,"IsCanonical":true,"IsFeatured":false,"IsSponsored":true,"MobileUrl":"https:\/\/www.salontoday.com\/salon-management\/1097558\/the-salon-ghost-report-stop-wasting-hours-chasing-unqualified-applicants","NummberOfComments":0,"NummberOfViews":0,"PostDate":"\/Date(1780498492000)\/","SimilarResults":[],"SpecialTags":[],"SubCategories":[],"SubTitle":null,"Tags":[],"Thumbnail":"https:\/\/beautyimages.bobitstudios.com\/upload\/whitepapers\/beautista\/july2026\/why_40__of_stylists_skip_the_interviewand_the_dm_strategy_to_stop_it.jpg","Title":"The Salon Ghost Report: Stop Wasting Hours Chasing Unqualified Applicants","Type":"Whitepaper","Url":"https:\/\/www.salontoday.com\/salon-management\/1097558\/the-salon-ghost-report-stop-wasting-hours-chasing-unqualified-applicants","Website":"salontoday.com"}],"TotalCount":141526}}